RUFO was born in Rome and worked as a professional photographer for some major Italian newspapers. Always inspired by creativity, he then moved to advertising and worked for some big firms of the industry such as Saatchi&Saatchi, TBWA, Lowe and Partners. He moved into directing in 2013, working in both commercial and artistic filmmaking.
For a short period of time New York and Tokyo were his home and sources of inspiration. Now London is his living and professional base from where he works globally. He is appreciated for his visually compelling compositions, combined with storytelling.