Spike – La tv che spacca


The campaign “ Spike, la TV che spacca” has been created by Ogilvy & Mather Milan. Spike is the new Viacom Channel which offers a General Entertainment schedule not only focused on men’s audience.

Based on a wordplay, the commercial shows the everyday life actions beginning with the letters SP(ike) and through them it tells how a series of boring, stressful situations become funny and exciting thanks  to Spike.