Polti – Unico


These 3 commercials, on air in Italy and Spain from November and created for the launch of Polti Unico vacuum cleaner, show the transformation of the domestic life of moderns families using an ironic and fresh way.
The campaign starts from a common insight: men can’t do two things at once. Unlike women, who can deftly manage the various daily tasks, men are not multitasking.
The creativity is signed by Auge Milan, the production by us and the direction by the british director Paul Gay.