“The Hello Bench” was presented during the Milano Design Week 2017.
It is an unusual Bench used as a social experiment, reducing the distances between people, it offers the opportunity to develop relationships and connections.
This event, promoted by NESCAFÉ, was located in the courtyard of BASE Milano, near Tortona district. It celebrates design and creativity but it’s also an invitation to share kindness and experiences with strangers. In the social media era relationships are mostly led by the social networks.
The hello bench was created as a tool and as trick to enable total strangers to get closer and meet up. This project is the result of a collaboration between trend-setters and experts.
Creative Agency: Publicis Italia
Directors: Murphy (Margherita Leofanti and Filippo Castellano)