Mercedes Benz GLA – Movie Test Drive


Everyone can face a test drive, but how many people are ready to stand up to a Movie Test Drive?
Driven by an idea of DLVBBDO Rome, for the launch of the new Mercedes-Benz GLA, (h)films has brought to completion a dynamic and surprising activation event.

The main characters of this unusual test drive are the 3 winners of the “ GLA likes you” web contest. Victory has meant for them becoming the protagonists of an action movie: a bride on the run, two angry bikers, a kidnap, a robbery, the chase of a thief and finally the police recovery in the loot.

All of this has happened to them, while they were being filmed, almost unaware..

The action has taken place in sun graced Lodi under the incredulous eye of the unaware local people.