Lexus GS Hybrid – 120 Heartbeats


It was a long, sunny day in June at the Automotive Safety Centre of Vairano di Vidigulfo, we produced a special event and hair raising lm for the launch of the Lexus GS 450h with Saatchi & Saatchi Milan. Throughout the day, our guests had the opportunity to board the Lexus GS 450h, along with a professional racing driver. While wearing heart rate monitors, each passenger was challenged to keep their heart rate below 120 heartbeats per minute as our pilot drove them at ever increasing speeds… The results are fascinating.