IKEA – My Way


Surprise yourself everyday: this is the claim of the new IKEA Italia campaign, on air from September 18th. The creative agency is Auge Hq, the production company is (h)films. This vignette commercial, shot in 4 days (2 in studio and 2 in location) has been directed by Chris Balmond and Jean Noel Mustonen took care of the cinematography.
This film wants to be an invitation to express ourselves, because when we’re at home we can do whatever we want. Ikea won’t tell anybody.