IKEA – Gustati la Vita


Memories are made of flavors, fragrances and little moments to preserve:
This is the cornerstone of the new Ikea campaign “#gustatilavita” – #tasteyourlife -, on air from 6th September 2015.

The creative idea, by Auge Headquarter, is masterfully directed by Sebastien Grousset.

The web series is run by Victor Carrey.

This commercial is a true “call to action” in terms of enjoying life in every single, little moment – we totally agree with this philosophy!