Sammontana – Barattolino


Auge agency relaunches Barattolino, the most famous product of Sammontana brand, with the same strategy that marked the launch of Cono Cinque Stelle last year.

The story’s protagonist is again, summer in Italy, a time filled with sharing, dinners, parties, and other more ordinary occasions that Barattolino makes special.
The spot shows many different Italian evenings in which family, groups of friends and kids meet to hang out together and have fun.

The campaign is produced by hfilms and directed by FEVER.