Salvatore Ferragamo – Amo


Amo Ferragamo is the campaign created by Armando Testa for the  launch of the new fragrance Amo.
The film is directed by Ellen Von Unwerth and produced by (hfilms).

The commercial is not describing a traditional love story, it’s in fact  the declaration of a young, authentic woman who loves traveling, loves Italy and Florence.

Amo Ferragamo is a fragrance created to enhance modern femininity, and to show what women love. It portrays a profile of a bold, independent and passionate young woman.

Production Company: (hfilms)
Agency: Armando Testa
Creative director: Michele Mariani
Executive producer: Paolo Gatti
Producer: Federica Dordoni
Director: Ellen Von Unwerth
Dop: Matthieu Lemaire-Courapied
Set Designer: Elena Caponi
Stylist: Sissy Vian
Make up artist: Cosetta Giorgietti
Hair Stylist: Lorenzo Barcella
Editor: Giacomo Prestinari
Post Production: Band
Mix and Sound design: The Log