Alejandro Toledo


Alejandro Toledo is one of the most sought after directors in the world of advertising, due to the variety and versatility of his talent. His showreel boasts beautiful work across several categories from Automotive to Story Telling to Action to Humor to Corporate to Beauty to Emotion… he’s got it all.
Alejandro started out in his career as a commercials director in Spain, in 1983. He founded two production companies, Hangar 18 and Propaganda which went on to have great success through the years, and he is currently represented worldwide by The Brownie Film co., with local representations in specific markets such as the USA by top teer production companies.
With more than 30 years of experience, Alejandro has travelled the world and worked with many different creative teams and client across many cultures.
He’s shot over 1000 commercials for big advertising brands such as Mercedes, Nissan, Kia, Lexus, Toyota, Ford, BMW, GM, Sony, Coca-Cola, McDonald’s, Nike, Lenovo, Chivas Regal, Vodafone, AT&T, and Procter & Gamble (and the list goes on..)
Alejandro has received various awards and recognitions during his long directing career, for both his commercials (London International, New York Festivals, FIAP etc.) and he has also directed several music videos for very well known international artists such Slash (Guns & Roses), Alejandro Sanz, Miguel Bosé, The Coors, Marta Sánchez, for which he has won (amongst others) an MTV Award for Best Music Video of the Year.
He lives in Madrid with his wife and three children.