For the third year SUBITO.IT has chosen GreyUnited for its TV campaign and has awarded the production to (h)films.
The copy drives this film with an ode to all the reasons that make a new object old in a short time.
The film, directed by Riccardo Paoletti, shows a sequence of delicate but funny vignettes underlined by a voice-over that points out the reasons why Subito.it is very useful and successful.
In fact, thanks to the fact that people throw away things quickly – for lack of talent or of imagination, for unforeseen events or big changes, or to follow fashion and last releases – anyone can find almost new, used objects on Subito.it.
The shoot was carried out in Milan and surrounding area with a very talented local actors cast and much effort to find unusual locations.