Poste Italiane – Aperti all’Innovazione


The postman is the most significant and daily tangible face of the process of change of Poste Italiane, the protagonist of the new campaign shot by Davide Gentile and produced by (h) films.

The postman is a familiar figure to the Italians and he plays the most innovative aspects of the Italian post, carrying, everyday and in every house, a range of advanced services available to citizens. On these aspects – proximity and innovation – is based the campaign created by Young&Rubicam Group Roma to talk about the postman in their daily mission: help the Italians to stay connected. The campaign is also an opportunity to deliver a Christmas card of Poste italiane.